4 easy-to-implement strategies to increase sales without increasing customer acquisition

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If you’re having trouble boosting sales, this is the perfect article for you. 

As Shopify experts, we know. Getting new clients is no easy work! But did you know that nurturing and retaining existing customers can often be more cost-effective and yield better results than attracting new clients? 

This is the truth: Building a solid relationship and earning the trust of your existing customers can increase your sales more easily than traffic and customer acquisition strategies. 

In this article, we’ll show you how to implement four easy strategies to increase sales by focusing on optimizing the customer journey and leveraging email marketing techniques. Are you ready? 

Implement a Welcome Series email strategy

A welcome series is a sequence of emails sent to new subscribers or customers to introduce them to your brand and encourage engagement. The series typically consists of three emails strategically designed to build a relationship and drive sales, sent at an interval of one per day. 

Here's a general idea of the email sequence that you can use in your own campaign:

Email 1: The welcome email introduces the brand, thanks the customer for joining, and provides a brief overview of what they can expect.

Email 2: This email can highlight popular products, showcase customer reviews or testimonials, and provide an exclusive offer or discount code.

Email 3: The final email in the series can focus on creating a sense of urgency or scarcity by emphasizing limited-time promotions or limited stock availability.

Implement an Abandoned Cart email series 

An abandoned cart series aims to recover potential lost sales by targeting customers who added products to their cart but didn't complete the purchase. 

This series consists of three emails designed to remind customers of their abandoned items and motivate them to finalize the purchase:

Email 1: The initial email reminds the customer about the items left in their cart and provides a direct link to complete the purchase. It can also address any concerns or offer assistance.

Email 2: This email can include customer testimonials, social proof, or additional incentives such as free shipping or a limited-time discount to entice customers to return and complete their purchases.

Email 3: The final email acts as a last-chance reminder, emphasizing scarcity, and offering a compelling reason to finalize the purchase. It could include a time-limited discount or an additional incentive to encourage immediate action.

Add an Exit Popup if you work with Klaviyo

Exit popups are triggered when a visitor shows intent to leave your website, typically by moving their mouse towards the close button or back button. 

These popups are designed to capture visitors' attention and present them with an enticing offer or call-to-action. 

By offering discounts, exclusive content, or incentives, exit popups can help retain visitors who might have otherwise left without making a purchase.

If you’re ready to add this strategy to your store, but you haven’t tried Klaviyo in the past, here’s your opportunity to start. Klaviyo is an official Shopify strategic partner. Over 110k paying customers use  Klaviyo to own their customer data while turning transactions into productive long-term relationships at scale. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart recovery reminders, and just-in-time recommendations––which means no more ineffective batching and blasting. If you’re ready to start testing Klaviyo, you can click here.

Make sure your Email Confirmation Order is optimized to engage even further with your customers

Order confirmation emails present a valuable opportunity to optimize the customer experience and drive additional sales. Here are a few strategies to enhance the order confirmation email:

• Upselling/Cross-selling: Include personalized product recommendations based on the customer's purchase history or complementary items to encourage additional purchases.
• Loyalty Program Promotion: Highlight your loyalty program, offering incentives for customers to join and engage with your brand in the future.
• Referral Program: Encourage customers to refer friends and family to your store by providing incentives like referral discounts or rewards.
• Social Sharing: Include social media buttons or encourage customers to share their purchases on social platforms, expanding your brand's reach.

By implementing these strategies, you can effectively engage with customers, recover abandoned carts, capture exiting visitors' attention, and optimize order confirmation emails to increase sales and maximize customer lifetime value. 

Remember to monitor and analyze the performance of these strategies using data analytics tools to make data-driven improvements over time. 

If you’re ready to implement some or all of these strategies but are not sure how to start…

We’ll be happy to help you

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Here are a few things we can do for you:

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